Naren Arulrajah and Dr. Lorne Lavine
Naren ArulrajahEkwa Marketing
Lorne Lavine, DMDThe Digital Dentist
For dental practice owners

Your marketing and your technology are the same conversation.

Most owners run everything outside the operatory on a guess — at nine at night, on their own. Half an hour a week with two people who've watched how it actually goes.

Get it weekly →

The episode plus the one thing from it worth doing — written down, so you can hand it to your office manager on Monday. Summit seats go to the list first.

Weekly
About 30 minutes
Guests every other week
Quarterly summits with CE

Start here.

Every episode leaves you with something you can go and do that afternoon. That's the bar.

01

Two Things Keep Dentists Up at Night

Am I getting new patients, and is my practice one click away from a technology disaster? Lorne on the practices that have a backup but have never restored one. Naren on the gap between marketing that works and a practice that can hold what the marketing sends it.

30 min
02

The Patients Are There. Your Marketing Isn’t Reaching Them.

The three tests of whether your marketing is working, the three numbers 95% of owners don’t know, why a PPO patient quietly costs $3,500 over five years, and the practice that went from $650,000 to $1.3 million while cutting a day off the schedule.

32 min
All episodes →
No dentist would run the clinical side of their practice on a guess. But almost everything else — whether people can find you, whether your systems hold them when they do, who you hire, what you buy — most owners are running all of it on a guess. Naren Arulrajah, episode one
THE WIRED DENTISTRY SUMMIT

Four times a year, everyone in one room.

Three hours, live. Working sessions rather than keynotes — you leave with your own plan, not a page of notes. It's a room rather than a broadcast, and a room has a limit.

Get seats before they're public
Seats are released to the email list first.
Next
Summit 01 — NovemberDate announced to the list first
Format
Three hours, liveWorking sessions, not talks
Credit
CE credit availableOffered through AGD for the November summit
Size
CappedSmall enough that you can actually ask something

Two halves of the same problem.

Lorne Lavine, DMD
Founder, The Digital Dentist

Dentist and periodontist, then twenty-five years inside dental practices' networks and servers. Started The Digital Dentist after watching good clinicians get sold things nobody had explained to them — and has been in the room on the day the backup didn't work.

Naren Arulrajah
Founder & CEO, Ekwa Marketing

Nineteen years of digital marketing for doctors, across more than a thousand practices. Which mostly means he has watched what actually brings a patient through the door — and a great many things that only look like marketing.

Work with either of us.

Two halves of the problem, two different conversations. Both are free, and neither requires the other.

The marketing half
With Naren Arulrajah · Ekwa Marketing

A marketing strategy meeting. Their team spends four to five hours researching your practice's online presence and competitors before you speak, and you leave with a written plan whether you work with them or not.

Book a strategy meeting
Free · normally $900 · ekwa.com/wired
The technology half
With Dr. Lorne Lavine · The Digital Dentist

A call about the systems side — HIPAA compliance, cybersecurity, and whether your practice could actually restore from a backup if it had to. A dentist-owned IT company, so you won't have to explain how a practice works.

Schedule a call
Free · thedigitaldentist.com/call

People who've already done it.

Owners who built the thing everybody else is still arguing about. They paid for those lessons the expensive way — nobody listening needs to pay for them twice.

01
The ones who fixed hiring

What they changed, what it cost, and what they'd do differently the second time.

02
The ones who came through a transition

Acquisitions, partnerships, exits — and what held the practice together through them.

03
The unglamorous wins

The fix that costs a hundred dollars and a Tuesday afternoon, that nobody gets around to.

Don't go looking for it every week.

The episode, plus the one thing from it worth doing. And summit seats before anyone else.

Get it weekly → wireddentistry.com/subscribe · One email a week · Unsubscribe any time
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